If you think building a website is fun, wait until you try building two, three, four, or more!  Between templates, cheap web hosting, and all the other tools at your disposal, you’re in an excellent position to do so.  But what’s the payoff?  Why bother doing such a thing, when maintaining a single website may already be seen by you as a chore?  Easy!  Multiple websites an help build traffic to your homepage, and that can equal more sales.

If you’re looking at starting Internet business, your hands may be pretty full.  To top it off, you may be dreading some of the tasks that are in your future.  As an entrepreneur, though, you have to do all the parts of your job that you don’t like, as well as indulging yourself in the parts of your job that you do like.

Sadly, some people include making their website on the list of things they don’t like to do.  This is especially true among those who are new to the world of online business.  For some, there is still an indescribably mysterious aura surrounding the creation of anything online.  It’s hard for them to believe that you don’t need to be a computer programmer in order to put up a great webpage.

The truth, of course, is that, these days,  it’s easy and fun to make a website.  In fact, I’m going to suggest that, while you’re at it, you should go ahead and make several other webs pages at in addition to the main one you put up in support of your business.

This, you may have figured out by now,  is another article about Search Engine Optimization (SEO).  A big part of SEO is to spread across your webpages all the keywords related to your business that you got from your keyword research tools.  Once you’ve created a list of high-ranking keywords, you need to get them out and around on your web pages.

If you can spread them out around a couple–or more—different websites, all the better!

If you’re blogging, you’re already doing this.  Each blog entry that you publish is, in itself, a webpage with a unique URL.  Are you ensuring that a mix of your keywords are there in your blog entries?  If not, fix that!

But a blog isn’t the only possibility open to you, and the more creative and innovative you can get, the greater the rewards you are putting yourself in a position to receive.

Now, I’m not suggesting that you create multiple storefronts or artificially divide up your company in ways that just don’t make sense.  Rather, you should continue to regard your company’s home page as the heart of your business and the main focus of relationships between you and your customers.

But what about a companion website that shows the history of your product, offers a users’ forum where people can discuss your product and how it’s used, or something else that no one but you can think of?  Take some time to think and to brainstorm.  Ask your colleagues–and even your customers–what they’d like to see.  You may find that your customers are happy to give you ideas for new ways you could be engaging their interest.

Remember that these need to be independent web sites with unique URLs.  They should not just be additional pages that are part of your main site.

Pages like these offer free information and resources for your customers—a feature of online commerce that has, for better or worse, become the accepted norm.  They also maximize the use of your keywords.  The more independent websites that use your keywords and point to your company, the better the prospects are for traffic to your homepage.

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