Traditionally, social exchange theory is a psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties. That is basically a long winded, academic definition of simply trying to get the most value you can in any type of activity you are involved with that has you paying money or receiving it for a product or a service…fast forward to 2011 and social networking. Read the rest of this entry »

If you are using the social media websites to help promote your internet business, there are some things that you want to keep in mind. While there are no real guidelines as some of these sites are still relatively new, there are some etiquette items to keep in mind, and some techniques that those who do well feel that you should and should not use. Read the rest of this entry »

Regardless of the type of business you are in, you need to invest within that business to see that it grows and flourishes. Traditionally, this would be in the form of paying to advertise on TV, radio and newspapers. But with more people moving towards the Internet, these mediums are not as effective as they once were. Due to this, companies have to learn different methods of advertising and investing in order to grow their business. Read the rest of this entry »