Email marketing is central to promoting your online business, so you want to be sure and do it right.  Those new to email marketing naturally take a few missteps from time to time.  Even the most seasoned entrepreneurs, though, can make a marketing blunder, potentially costing them some paying customers.  It’s easy to make a few common errors and adopt a few bad practices, and it’s just as easy to avoid them. Read the rest of this entry »

In the quest to draw customers and increase sales, you probably already know that email marketing plays a big part.  So, it’s important to check some autoresponder reviews and make sure you’ve got great cheap web hosting services so you can get your message out there.  The message itself, though, is up to you, and it starts with your email’s subject line.  It had better be good, or people may not open your message! Read the rest of this entry »

What do you feel when you hear news articles about the increasing use of smartphones to surf the Web?  Do you worry about how this might affect your business model, or do you get excited about the potential rise in traffic to your Web site?  The fact is, the news for online business owners is all good. Read the rest of this entry »

When you’re looking into how to build websites, the easiest and quickest way to get started is to work with one of the ready-made templates reliable affordable web hosting companies offer.  These are great, and you can go a long way with them.  As your business grows, though, you may find that your vision for your virtual storefront makes hiring a freelance web designer an attractive possibility. Read the rest of this entry »

Autoresponder systems make it simple to advertise by email.  You can create as many custom messages aimed at your target markets as you like and send them out as frequently as you can manage.  But should you?  How much is too much?  At what point do you risk alienating your customers and watching your open rates plunge, while your unsubscribe rates rise? Read the rest of this entry »

What’s in a name?  Well, as you probably know, quite a lot!  An attractive and compelling “corporate image” for your small business can attract customers and ensure your business makes the best impression possible.  You want to have a professional looking logo, great letterhead, a striking slogan, and, needless to say, a short, memorable domain name.  And you can—but don’t rush into anything, or you could risk losing customers. Read the rest of this entry »

You can start your own business fast using the templates and other easy to use tools your web host has ready for you.  These are great, and take a load of your shoulders when it comes time to build your website.  Over time, though, you can really make your business stand out from others who use the same templates.  You can easily customize your web pages and let your individuality shine through. Read the rest of this entry »