It seems like just yesterday smartphones were serious business tools.  Today, they are increasingly for personal use.  A growing number of your customers have smartphones instead of just cell phones, and they are checking their emails and surfing the Web with them.  Clearly, they’ve “arrived” and are here to stay.  Is your marketing ready? Read the rest of this entry »

With any luck, you’ll never have to deal with any security issues on your website.  After all, that’s one of the reasons you’re paying for a web hosting service, right?  They’re supposed to be taking care of all that for you.  But are they?  Be sure and look into it before committing to a service, and be sure to have a PR plan in place for your customers if the worst happens. Read the rest of this entry »

It’s practically inevitable.  Your website host is going to go down at some point, and it’s going to take your business’ site down with it.  You can’t prevent it, but you can take steps to minimize the impact it has on your bottom line.  Your chief line of defence is to pick a good web hosting company. Read the rest of this entry »

You’ve got a great line of products or services you’re selling through your home internet business.  You’ve found the perfect inexpensive web host and you’ve got a great website running.  You’ve even crafted a few great email marketing messages and the first issue of a newsletter to send out.  The question now is, to whom will you send it?  How do you get a long list of interested customers to sign up for your email messages? Read the rest of this entry »

When putting an e-mail marketing campaign together, make sure your messages are compelling enough to make your customers want to visit your site. It’s all about the click-through rate, and you want to make sure yours is high. Your e-mail autoresponder tutorial should point you to this and other great information you can use to increase sales and judge the success of your e-mail marketing. Read the rest of this entry »

Social networking seems to be everywhere you go these days.  You may be wondering how involved in social networking you should be getting for the sake of your business.  Is all the hype true? Is social networking really a gold mine for small businesses? Should you be abandoning your business model and, instead, spending the day on Facebook and Twitter? Read the rest of this entry »

If you’re looking into starting your own Internet business, you should know that you don’t need to be a computer expert.  You can inexpensively outsource virtually the entire technical side of your business.  Even if someone else is designing your company’s webpage, however, learn what you can about good webpage design.  Keeping in mind a few tried-and-true principles will attract customers and move your product. Read the rest of this entry »