In order to really get your new Internet business going, you’ll need to try to kill two birds with one stone—or three birds, if you can.  It’s not like a regular job where, if you don’t care about what you do, you can show up and do the bare minimum to get by.  You’re going to be responsible for your own success, and that’s going to take a lot of energy, and nothing gives you energy like indulging your passions! Read the rest of this entry »

There’s simply no question that you should be involved in an affiliate marketing program.  Unfortunately, there’s also no question that there are a lot of shady Internet businesses running around in the world.  You don’t want your business’ reputation sullied by the likes of them!  So, how do you protect yourself? Read the rest of this entry »

At first glance, you may have been taken aback by the title of this post.  What, you may ask, does a pay per click tool have to do with time management?  Well, that depends on how you look at it.  But pay per click and other tools aimed at managing and increasing your business can overwhelm you if you let them. Read the rest of this entry »

If the quote, “doing well by doing good,” sounds familiar, it’s because it’s from Benjamin Franklin, a notably successful entrepreneur.  He promoted the idea that doing good for your community is a profitable way to do business.  As an online business, you have to ask yourself, “what is my community?”  –and how can you be seen by the community as an upstanding and ethical company? Read the rest of this entry »

Tough economic times or no, all indications are that people will continue to spend money on electronics, including netbooks, smartphones, laptops, and desktop computers—all tools they use to read their email and surf the Web wherever they are.  You need to seize the opportunities present in the growing mobile environment to raise your web site’s profile as high as possible. Read the rest of this entry »

It seems like just yesterday smartphones were serious business tools.  Today, they are increasingly for personal use.  A growing number of your customers have smartphones instead of just cell phones, and they are checking their emails and surfing the Web with them.  Clearly, they’ve “arrived” and are here to stay.  Is your marketing ready? Read the rest of this entry »

With any luck, you’ll never have to deal with any security issues on your website.  After all, that’s one of the reasons you’re paying for a web hosting service, right?  They’re supposed to be taking care of all that for you.  But are they?  Be sure and look into it before committing to a service, and be sure to have a PR plan in place for your customers if the worst happens. Read the rest of this entry »