You may continue to see news and blog entries touting the end of email now that so many people are turning to social networks and smartphones.  Experience, though, may have taught you to be sceptical of exciting, grand announcements that seem counterintuitive.  Still, stranger things have happened.  Is it time to ditch your autoresponder system?  What does the research say? Read the rest of this entry »

You already know that you can use inexpensive web hosting to quickly and easily set up a web page and start a business online.  And you may already know that you should keep your website fresh and appealing to customers by updating it periodically.  But updating it how?  What should go, and what should stay?  And what should you add next?

You can use email marketing through automatic responder software to generate traffic for your website.  You can also blog and tweet and keep a Facebook page going to take advantage of social networking.  And you can make sure everything you write and everything you post everywhere includes great keywords to raise your site’s profile.  And more. Read the rest of this entry »

If you’ve been looking at how to start Internet business, then you know it’s surprisingly easy.  And if you’ve been looking at the infrastructure you’ll need, like cheap website hosting, auto responder software, and such. then you know it’s surprisingly affordable.  But if you’ve been looking at the financial and economic news, you may be wondering if now is the right time, or if you should wait. Read the rest of this entry »

One of the many advantages of choosing to start an online business rather than a brick-and-mortar business is the expense.  Online businesses have little or no overhead, no real-estate to manage, and few (if any) employees.  There’re no commuting costs, either, if you’re starting your business from home.  The major costs you’re looking at are the technology and the software.  The cost of technology is falling all the time—which is great.  Even better is the fact that an enormous amount of software is now free. Read the rest of this entry »

Email marketing is central to promoting your online business, so you want to be sure and do it right.  Those new to email marketing naturally take a few missteps from time to time.  Even the most seasoned entrepreneurs, though, can make a marketing blunder, potentially costing them some paying customers.  It’s easy to make a few common errors and adopt a few bad practices, and it’s just as easy to avoid them. Read the rest of this entry »

In the quest to draw customers and increase sales, you probably already know that email marketing plays a big part.  So, it’s important to check some autoresponder reviews and make sure you’ve got great cheap web hosting services so you can get your message out there.  The message itself, though, is up to you, and it starts with your email’s subject line.  It had better be good, or people may not open your message! Read the rest of this entry »

What do you feel when you hear news articles about the increasing use of smartphones to surf the Web?  Do you worry about how this might affect your business model, or do you get excited about the potential rise in traffic to your Web site?  The fact is, the news for online business owners is all good. Read the rest of this entry »